The rise of social media influencers and content creators has created a new realm of opportunity for businesses to collaborate and expand their reach. One such partnership is between popular YouTube channel Cboystv and merchandise company SixSidedSociety.
Cboystv, founded by brothers Carter and Levi Sharer, is a channel that showcases their adventures in the outdoors through fun challenges, pranks, and stunts. With over 6 million subscribers, the channel has grown to become one of the most-followed channels on YouTube in the extreme sports category.
Recognizing Cboystv’s massive influence on their audience, SixSidedSociety approached them for a collaboration to launch official merchandise for the channel. The result? The Cboystv shop Chronicles collection – a line of high-quality apparel designed for fans who want to showcase their love for the adventurous duo.
The collection includes t-shirts, hoodies, hats, stickers, and phone cases adorned with catchy slogans like “I Love It Here” and “Be You Because Everyone Else Is Taken.” Each item reflects Cboystv’s brand persona – energetic lifestyle filled with thrills.
What makes this collaboration unique is how both parties worked together in creating these products. Instead of just slapping their names onto existing designs or products readily available in the market, co-owners Carter and Levi were hands-on in every step of product development – from design choices to fabric quality. This ensured that each item was an authentic representation of their brand values.
Moreover, every purchase comes with a personalized thank you note from either Carter or Levi themselves – adding an element of personalization that sets it apart from most other influencer merchandise lines.
But beyond just bringing fans closer to their favorite content creators through merchandising opportunities lies something more significant – marketing potential. With personalized thank you notes attached to each product shipped worldwide (at very affordable prices!), it serves as free advertising as recipients eagerly showcase their purchases on social media platforms, exposing the collection to an even broader audience.
This collaboration goes beyond just creating merchandise; it’s a strategic marketing move that leverages Cboystv’s loyal fanbase and influencer status to boost brand recognition and extend its customer reach.
In addition to the Chronicle collection, SixSidedSociety also offers a range of affordable options for Cboystv enthusiasts in their Under 30 Collection. This allows fans of all ages to be part of the tribe without breaking the bank.
The Cboystv Chronicles collection is more than just stylish apparel; it’s a symbol of community and inspiration for outdoor enthusiasts worldwide. Not only do fans get to show off their love for Cboystv, but they also support independent businesses through this collaboration. It’s a win-win situation for everyone involved – Carter and Levi, SixSidedSociety, and most importantly, their loyal followers who get to be part of this exciting journey through official merchandise.
